"Choose colors wisely, you will." --Yoda

The psychology of color is interesting stuff!  Colors can evoke emotions or behaviors, and also have some strong cultural or traditional associations.  Some of these may be universal, but others vary from culture to culture.  For example, black is a color of mourning for us, but in some societies the mourning color is white.

For these reasons, designers of products, logos, and living or work spaces pay extra attention to their color choices!

Check out these links to learn the specifics for each color - and so see how they apply to products and logos.  These also could come in handy next time you need to paint a room in your house.

Color Psychology at Infoplease - cultural and psychological color associations

Colour Selects - similar to above, but organized by positive and negative for each color

Helpscout - psychology of color applied to logos -  neat infographic

Kissmetrics - how do colors affect purchases? infographic

Visual.ly - another infographic about color and buying choices

Visual.ly - color psych in logo design - another good infographic

Painters of Louisville - neat infographic about color choices for painting various rooms in your house