You've been to
colorschemedesigner.com to use the color wheel and other tools for picking a complete color scheme. And you've got a good handle on the hexadecimal color codes, so now what?
Before you choose a color scheme for your next logo, website, poster, etc., there is more to consider:
Colors have meaning. A color's meaning may have its roots in history, culture, or psychology - and these are deep strong roots that you need to work
with, instead of
against, when you choose colors. Some of it will seem common sense or intuitive - but other aspects of color meaning are more subtle.
Check out this site:
ColorMatters.com - especially the sections under
"The Meanings of Colors", and
"Why Color Matters".
Also read the
"Effective Use of Color Psychology in Web Design" page at NaldzGraphics.
Your colors should fit into a harmonic scheme, but they should also be the best possible fit for the product, company/organization, website and for the target audience.
Use color to effectively convey the meanings or associations that you want to get across - and to reach your viewers in the most impactful way.
